Dacia is a global automotive brand known for offering affordable, reliable cars that combine quality, practicality, and innovation. The brand delivers budget-friendly vehicles with a focus on sustainability and customer satisfaction.
Booking a test drive is a critical step in the car-buying journey, allowing users to experience the vehicle firsthand before making a purchase. However, many existing processes are cumbersome, leading to frustration and high drop-off rates.
My goal was to create a smooth, transparent, and mobile-friendly booking experience, reducing friction and giving users full control over their dealership, vehicle, and test drive schedule.
I designed prototypes, and mockups to visualize the user journey, conducted user research and usability testing, and iterated on designs to improve flow and ensure an intuitive, efficient experience.
The Book a Test Drive journey was designed for efficiency and ease, guiding users through four key steps. First, they log in or continue as guests for a personalized experience. Next, they select a dealership, using an interactive map and real-time availability. Then, they choose their preferred energy type before moving on to scheduling a date and time through a simple calendar interface.
After that, they enter personal details, such as name and contact information, with minimal required fields. Finally, they receive instant confirmation via email and SMS, ensuring clarity on the next steps while allowing for modifications if needed.
Login
1. Dealership
2. Energy
3. Time & date
4. Details
Confirmation
When building this user journey, I designed a structured and intuitive flow to guide users efficiently through the test drive request process. I started by establishing an entry point with a login screen, allowing flexibility for users to proceed with or without an account. Then, I created a logical selection path where users pick a vehicle model and a dealer using a pre-filled map, streamlining their decision-making.
Recognizing variations in vehicle configurations, I incorporated an engine selection step when necessary, ensuring clarity based on the chosen model. To capture user intent, I integrated a detailed form submission phase, making sure all necessary information was collected before confirming the request. I also prioritized user control by enabling modifications at each stage, allowing seamless backtracking and adjustments.
The booking journey begins with a seamless login process, allowing users to sign in via email, social accounts, or continue as guests for a frictionless experience. Returning users benefit from auto-filled details, reducing repetitive data entry and speeding up the process. Once logged in, users select their preferred dealership using an interactive map and search functionality, ensuring they can easily find a convenient location.
Each dealership page provides key details, including address, contact information, and available models, while real-time availability helps users make informed decisions quickly. This approach streamlines access and selection, setting the stage for a smooth booking process.
In the next step, users select their preferred energy type based on their needs and preferences. They can choose between gasoline, hybrid, or electric vehicles, with each option clearly presented alongside key details such as range, fuel efficiency, and charging requirements.
To help users make informed decisions, the interface offers simple comparisons and highlights the benefits of each powertrain. This step ensures clarity and confidence, catering to both traditional drivers and those considering more sustainable options.
The summary function in the user journey serves as a final confirmation step, ensuring users have a clear overview of their test drive booking. It displays all key details, including the selected dealership, vehicle model, energy type, date, and time, along with personal information provided during the process. This step reinforces clarity and transparency, allowing users to review, modify, or cancel their booking if needed. Additionally, an instant confirmation message reassures users that their request has been successfully processed, enhancing trust and reducing uncertainty.
Next, users schedule their test drive by selecting a preferred date and time from an interactive calendar with real-time availability. To ensure flexibility, they can choose from available slots or join a waitlist if their desired time is fully booked. After scheduling, they enter their personal details, including name, contact information, and any special requests, with minimal required fields to keep the process quick and efficient.
Finally, they receive instant confirmation via email and SMS, providing a summary of their booking, dealership details, and next steps. Users can also modify or cancel their appointment if needed, ensuring a smooth and transparent experience.
I was tasked to design each screen to offer an intuitive and straightforward experience — allowing users to easily schedule a test drive with ease, all while maintaining clarity and flexibility throughout the process.
The robust design system now equips Dacia’s internal teams in creating an intuitive user experience across all products. Every design element was organized by succinct components.
My work with Dacia involved harmonizing different design systems across their suite of customer-facing platforms. This product required a unique design to meet its specific needs, yet I aimed for a cohesive visual language across all platforms. This strategy led to a unified user experience, seamlessly blending book a test drive into a singular, coherent look & feel across Dacia’s suite of products.
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