The project addressed inefficiencies in the existing system for managing BTS (Build-to-Stock) and BTO (Build-to-Order) pricing. The previous process involved a back office tool, manual workflows using Excel/PDF files on the subsidiary side, and a cumbersome process for dealers. Although some user research had been conducted two years prior, new challenges included meeting legal requirements for online vehicle sales, where displayed prices needed to match dealer pricing.

The goals focused on automating manual processes, minimizing errors, and tracking changes. The project aimed at two types of users: dealers, including profiles such as Sales Managers or Marketing Managers, and the subsidiary (Renault Group). It initially targeted G5 countries (France, the UK, Germany, Italy, and Spain) with plans for broader expansion. Additionally, the roadmap evolved dynamically, with feature priorities shifting during implementation and country-specific preferences driving prioritization.

I planned to meet with the european teams to continue refining the Price Recommendations Back Office tool, building on insights gained from previous sessions with the French team. This tool was designed to enable dealers and subsidiaries to create, edit, and manage online discounts for customer-facing platforms efficiently. My primary goal was to provide each country with an automated solution that helped teams validate discounts internally, supplied dealers with pre-filled validated discounts, and simplified the process of editing and publishing them.

To achieve this, I sought stakeholders with deep knowledge of end users—both internal teams and dealers—who could share insights about their workflows, habits, and needs. I also wanted input from those familiar with the product to understand their daily challenges and business requirements. I requested a list of participants who would be a great fit for the workshop, along with their availability for a two-hour session. Workshop preparation was critical, and I needed the right participants to help shape this tool effectively.

I focused on collecting and framing the needs of stakeholders and countries through dedicated workshops to uncover all their needs and ensure the success of the MVP,. This process involved translating complex business rules into clear diagrams, user flows, and wireframes, which were then shared with countries, legal teams, technical experts, and architects for feedback. By developing and testing solution hypotheses with users, I prioritized key improvements, built a Minimum Viable Product (MVP), and created prototypes that utilized and enhanced the Group’s design system.

During the UX phase, detailed flow diagrams were created to uncover all of the possible use cases for enabling dealers to control and update prices easily, while allowing the subsidiary to pre-document discounts. The resulting charts helped me develop a scenario for testing the first UX prototype. The prototype focused on automating and streamlining discount management for subsidiaries and dealers across the UK, Germany, France, Italy, and Spain.

The primary objectives included enabling subsidiaries to pre-document and validate discounts efficiently while empowering dealers to modify and apply these discounts to their stock with ease. The tool also addressed existing challenges such as irregular workflows, a lack of synchronization, excessive delays, and risks of error.

Later in the process, I led a focus group with the main objectives of verifying whether all countries were aligned with the two defined sets of management rules and obtaining consensus to ensure that each country understood the global challenges and the need for a standardized solution. I aimed to reach an agreement on a unified system while assessing whether end users in the subsidiaries would be satisfied with completing the proposed forms.

The subsidiary or dealer (publisher/editor) logs in and is directed to a page displaying a list of campaigns. The management of campaigns and fees and deadlines are separated: fees and deadlines are generally intended to remain effective for longer periods.

By utilizing customizable action widgets, I streamlined the display of offers, campaigns correlation, and controls, while also integrating click-based interactions to enhance user accessibility to relevant information.

When the subsidiary sends their campaign to the network, a confirmation message pops up requesting approval for the submission. A notification then appears to inform the dealer about the new campaign. The dealer clicks on "View the campaign" or "View all" to access the details.

The subsidiary user fills in the necessary information and clicks "Create" to set up a new campaign. For the MVP, campaigns could not overlap in terms of dates, ensuring only one effective campaign per period. Dealers could not create campaigns but could modify those pre-documented by the subsidiary, making timely campaign creation and sending by the subsidiary essential for dealers to complete their discounts. Campaigns created by the subsidiary were automatically sent to all dealers linked to it, without the need to select individual dealers.

Date pickers allow users to select a date (or a range of dates) from a calendar-style interface instead of manually typing it. It enhances user experience by making date selection more intuitive, error-free, and consistent.

After creating the campaign, no offers have been entered yet, leaving the campaign empty. From there, the subsidiary user can click on "Add an offer" to initiate the process of setting up new offers.

The feature I analyzed through the workshops and delivered in the first Program Increment (PI) was designed to streamline the workflow between the subsidiary, which provides recommendations, and the dealer network, which receives, processes, and integrates them. We called this feature "Pre-Documentation".

The "Pre-Documentation" feature allows the manufacturer’s bonus to be granted only if the dealer commits to applying at least the recommendations provided by the subsidiary for the "network" portion. However, the dealer’s agreement is not required for the recommendations to go online, unlike other types of offers.

The use of editorial fields to contribute to an editorial offer were not available in PRT and needed to be added as a feature. I had to balance flexibility and structure in how editorial offers were created. PRT allowed multiple editorial offers to be created for the same vehicle criteria, but existing restrictions ensured that an offer could only target vehicles not already covered by another offer.

The nesting of offers within the same campaign became quite complex. After we decided to include nested granular offers in our “Pre-Documentation” feature, I was tasked with figuring out how to manage multiple cases.

When users visit the campaign page, I decided to give them the option to view network contributions versus the manufacturer's shares through nested dropdowns. To save space, I chose to close this option by default.

My design used adaptable, reusable modals, enabling seamless additions of new offers and discounts. This modular system prioritized consistency and flexibility, allowing the back office to efficiently manage content and quickly adapt to market changes.

With clear guidelines for typography, color usage, icons, and imagery, I complemented the design system to ensure a seamless design process and enable future product iterations.

All assets and mockups were organized with accompanying descriptions and implementation guidelines. The aim was to establish a scalable system to aid in gradually updating various portions of the back office, and eventually, the entire ecosystem of web products and identity.

Radio buttons allow users to select one option from a set. They’re a selection control that often appears when users are asked to make decisions or select a choice from options.

Switches are toggle controls that allow users to turn a setting or function on and off. They typically appear as a small slider or button that moves between two states, such as "on/off", "enabled/disabled", or "active/inactive".

Checkboxes allow users to select one or more items from a set and can be used to turn an option on or off. They’re a kind of selection control that helps users make a choice from a set of options.

Chips help people enter information, make selections, filter content, or trigger actions. There are four types of chips: Assist, filter, input, and suggestion.

I expanded Renault Group’s unique visual identity throughout the product, ensuring a consistent look and feel that aligns with the brand. The design system now includes reusable components, such as buttons, forms, and navigation elements. These components can be used across different parts of the product, saving time and effort in the design and development process.

I created an extensive set of icons to provide visual cues to users, strengthening the overall usability and UX of the product.