I built a prototype, complete with driving scenarios. Users moved fluidly through various Apple devices as they sat at home, on the train, or in their car. Understanding how devices interacted with the users helped me think about the experience from a more strategic standpoint.

The experience should be clear and intuitive to use. The driver should not have to guess about how MyRig worked from their device.

I wanted to create a better experience from the name “MyRig” – literally. MyRig’s original premise is simple: push a button, get real-time driving informations. You don’t need to set your destination. You don’t need to select a product. Car status, features, and controls are paired with actions so that no matter how the phone is used — on a phone mount in a car, or in a courier’s pocket while walking to deliver a meal — car settings are always easily accessible and understood.

From this point on, every push on this button is designed to enable drivers to go forward and backward in their journey. I thought about the music you might want to listen to en route, the menu at the restaurant you’re heading to, and how you could stay connected to the people you’re going to see. I built a platform for content that will put you and your journey at the center.

Drivers want to go where they are needed most – where there are the best opportunities to connect with riders. In most car apps, a lot of information is buried, making it difficult for drivers to find upcoming promotions and nearby events. MyRig surfaces opportunities to help drivers decide where they’d like to drive. With a less cluttered home screen, MyRig is able to devote more real estate to the map: the most important surface when it comes to navigating the city.

By knowing your destination, MyRig can give you opportunities to make better decisions with just the right amount of context. The app displays upfront fares for riders pickups so you can make a clearer and simpler choice on how to get where you’re going. I continue to strive to make the driver experience as safe, reliable, and pleasant as possible. The pickup alert is a great step on this ongoing journey.

As I looked ahead at each step, I realized I was neglecting the longest part of the user experience—the trip itself. The trip experience went through the most design cycles and iterations. List views, tabular representations, selectors… I tried it all to see what worked best. Ongoing user research, interviews and iterative prototyping using InVision played a crucial role in my process.

Since the necessary trip information has to be interactable from an arm-reach distance and understood at a glance while driving, I designed the trip experience with the ‘3-foot-1-second rule’. I decided when and how much info to present, what actions to be highlighted at a certain state, and all of the above with glanceable graphics and legible-from-afar text.