ProxAfficheYour billboard finder
Find your next billboardProxAffiche is a web platform where out-of-home advertisers can select and rent street displays, digital signage solutions to serve their communication.
Exterion Media is a B2B focused company that works with businesses who want to accurately understand who views their signage — this includes anything from billboards, to wayfinding signage, and environmental graphics.
Craft a design process based on collaboration & rapid prototyping with short feedback loops. Create a design system to collaborate with the distributed engineering team, scaling the product with a consistent experience.
Using design methods and co-creation workshops to fight complexity and break problems into an easy to use solution. Creating a sustainable and collaborative atomic design system for a product and team at scale.
Business requirement gathering, user journey mapping, information architecture, user decision flows, design sprints workshops, interactive design, rapid prototyping, visual design & usability testing.
Think GloballyProxAffiche locally
The platform assists the advertisers in finding a billboard near their desired location on a map or by searching an area and then getting detailed information on the advertising space, availability and best rates. Exterion Media team of experts is there to assist them each step of the way.
Request
Locator
Processing
Validating
Accepted
Quote
In the wildMake a request
ProxAffiche comes in unique local flavors, distinguished by pictures, booking requests, signage features, rates and tailored products.
Processing requests
Requests on hold
Requests statuses
Search customer account
System thinkingThe atomic approach
ProxAffiche Design System was created to provide centralized and consistent standards of visual language. The design system was a key element to streamline the design+dev process, as the product was built with distributed and cross-functional teams. A single source of truth, building bridges, and encouraging collaboration.
"Bringing the design process closer to the development was a game-changer in order to keep consistency. The system was crafted following the Atomic Design principles and Sass (CSS) conventions such as - Don’t repeat yourself (DRY), make it modular, avoid conflicts & think generic."
Alexandre Moreau
It's out thereCustomized billboards
For a company operating in over 700 cities all over France, customization is super important. I designed a customization module featuring a billboard space locator, as well as a booking panel, advertising details, including prices and available signages.
Member portalCustomer is King
Customers want to know what they’re getting themselves into. Renting billboards is serious business. My job was to make it very clear.
Let it flowSmoother requests
An elegant requests flow, easy to navigate, yet flexible enough for customers to handle every possible edge case.
Featured projects
I partnered with early-stage startups and large corporations through the years. Take a look at some of my selected case studies.
